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Dürtüsel Satın Alma Eğilimi: Bilişsel Faktörler, Kişilik Özellikleri ve Duygulanımın Rolü

Yıl 2022, Cilt: 6 Sayı: 12, 127 - 142, 31.12.2022
https://doi.org/10.31461/ybpd.1170318

Öz

Dürtüsel satın alma duygusal ve planlanmamış karar verme davranışı olarak kabul edilmektedir. Bu tür satın alma oranı son yıllarda oldukça arttığından, dürtüsel satın almanın belirleyicilerinin incelenmesi, hangi müdahale programlarının tasarlanması gerektiğini anlamak açısından önemlidir. Bu çalışma ile dürtüsel satın alma eğiliminin bireyin kişilik özellikleri, duygulanım ve bilişsel faktörleri (problem çözme becerileri ve bilişsel esneklik) gibi değişkenler tarafından yordandığı bir model geliştirmek amaçlanmıştır. Toplam 300 genç yetişkin (198 kadın ve 102 erkek) çalışmaya katılmıştır. Katılımcıların yaş ortalaması 21.29'dur (SS=2.95). Dürtüsel satın alma eğilimi, kişilik özellikleri, duygulanım, problem çözme becerileri ve bilişsel esneklik değişkenleri sırasıyla Dürtüsel Satın Alma Ölçeği, Davranışsal İnhibisyon/Aktivasyon Sistemi Ölçeği, Pozitif ve Negatif Duygulanım Ölçeği, Problem Çözme Envanteri ve Bilişsel Esneklik Ölçeği ile ölçülmüştür. Sonuçlar özellikle davranışsal aktivasyon sisteminde (ödül sistemi) yer alan kişilik özelliklerinin diğer değişkenlerle bir arada incelendiğinde dürtüsel satın alma eğiliminde önemli bir belirleyici olabileceğine işaret etmektedir. Özetle, yüksek ödül tepkisi dürtüsel satın almayla sonuçlanabilmektedir. Ayrıca, sonuçlar bilişsel faktörlerden ziyade duygusal faktörlerin (pozitif ve negatif duygulanım) dürtüsel satın alma için tetikleyici faktör olabileceğini göstermektedir.

Kaynakça

  • Akturan, U. (2009). Identifying gender differences in relation with impulsive buying tendencies: A pilot research concerning university students. Istanbul University Institute of Business Administration-Management Journal, 64, 62-77.
  • Altuğ, O. (2022). Online alişverişte kıtlık pazarlamasi ile dürtüsel satın alma arasındaki ilişki ve alışverişten keyif almanın aracılık rolü. Erciyes Akademi, 36(2), 723-738.
  • Altunkol, F. (2011). The analysis of the relation between cognitive flexibility and perceived stress levels of college students (Unpublished Master’s Thesis). Adana: Çukurova University.
  • Amiri, F., Jasour, J., Shirpour, M., & Alizadeh, T. (2012). Evaluation of effective fashionism involvement factors effects on impulse buying of customers and condition of interrelation between these factors. Journal of Basic and Applied Scientific Research, 2(9), 9413-9419.
  • Badgaiyan, A.J., & Verma, A. (2014). Intrinsic factors affecting impulsive buying behaviour-Evidence from India. Journal of Retailing and Consumer Services, 21(4), 537-549.
  • Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169-191.
  • Brand, M., Fujiwara, E., Borsutzky, S., Kalbe, E., Kessler, J., & Markowitsch, H.J. (2005). Decision-making deficits of korsakoff patients in a new gambling task with explicit rules: Associations with executive functions. Neuropsychology, 19(3), 267-277.
  • Brand, M., Recknor, E. C., Grabenhorst, F., & Bechara, A. (2007). Decisions under ambiguity and decisions under risk: correlations with executive functions and comparisons of two different gambling tasks with implicit and explicit rules. Journal of Clinical and Experimental Neuropsychology, 29(1), 86-99.
  • Browne, M.W., & Cudeck, R. (1993). Alternative ways of assessing model fit. SAGE Focus Editions, 154, 136-136.
  • Buelow, M. T. (2015). Predicting performance on the Columbia Card Task: Effects of personality characteristics, mood, and executive functions. Assessment, 22(2), 178-187.
  • Carver, C.S., & White, T.L. (1994). Behavioural inhibition, behavioural activation, and affective responses to impending reward and punishment: the BIS/BAS scales. Journal of Personality and Social Psychology, 67(2), 319-333.
  • Chavosh, A., Halimi, A.B., Namdar, J., Choshalyc, S.H., & Abbaspour, B. (2011). The contribution of product and consumer characteristics to consumer’s impulse purchasing behaviour in Singapore. In: Proceedings of 2011 International Conference on Social Science and Humanity, 1, 248-252.
  • Coley, A., & Burgess, B. (2003). Gender differences in cognitive and affective impulse buying. Journal of Fashion Marketing and Management: An International Journal, 7(3), 282-295.
  • Corr, P.J. (2004). Reinforcement sensitivity theory and personality. Neuroscience & Biobehavioural Reviews, 28(3), 317-332.
  • Darrat, A.A., Darrat, M.A., & Amyx, D. (2016). How impulse buying influences compulsive buying: The central role of consumer anxiety and escapism. Journal of Retailing and Consumer Services, 31, 103-108.
  • Dawson, S. & Kim, M. (2010). Cues on apparel web sites that trigger impulse purchases. Journal of Fashion Marketing and Management, 14(2), 230-246.
  • Dursun, T., & Yener, D. (2014). An attempt towards the adaptation of impulse buying scales for Turkish consumer in apparel industry. Electronic Journal of Vocational Colleges, 4(1), 22-31.
  • Fenton‐O'Creevy, M., Dibb, S., & Furnham, A. (2018). Antecedents and consequences of chronic impulsive buying: Can impulsive buying be understood as dysfunctional self‐regulation?. Psychology & Marketing, 35(3), 175-188.
  • Fornell, C. & Lacker D.F. (1981). Evaluating structural equations with unobservable variables and measurement error. Journal of marketing Research, 18(1), 39-50.
  • Foroughi, A., Buang, N.A., Senik, Z.C., & Hajmisadeghi, R.S. (2013). Impulse buying behavior and moderating role of gender among Iranian shoppers. Journal of Basic and Applied Scientific Research, 3(4), 760-769.
  • Franken, I.H., Muris, P., & Georgieva, I. (2006). Gray's model of personality and addiction. Addictive Behaviours, 31(3), 399-403.
  • Gencoz, T. (2000). Positive and Negative Affect Schedule: A study of validity and reliability. Turkish Journal of Psychology, 15(46), 19-28.
  • George, D., & Mallery, P. (2003). SPSS for Windows step by step: A simple guide and reference. 11.0 update (4th ed.). Boston: Allyn & Bacon.
  • Girişken, Y. (2015). Kadın ve erkeklerin alışveriş deneyimi sırasındaki tutum ve davranışlarına ilişkin keşfedici bir araştırma. İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi, 53, 123-136.
  • Hausman, A. (2000). A multi-method investigation of consumer motivations in impulse buying behavior. Journal of Consumer Marketing, 17(5), 403-426.
  • Heppner, P.P., & Petersen, C.H. (1982). The development and implications of a personal problem-solving inventory. Journal of Counseling Psychology, 29(1), 66-75.
  • Hu, L.T., & Bentler, P.M. (1998). Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. Psychological Methods, 3, 424-453.
  • Hubert, M., Hubert, M., Florack, A., Linzmajer, M., & Kenning, P. (2013). Neural correlates of impulsive buying tendencies during perception of product packaging. Psychology & Marketing, 30(10), 861-873.
  • Jariah, M., Husniyah, A.R., Laily, P., & Britt, S. (2004). Financial behavior and problems among university students: Need for financial education. Journal of Personal Finance, 3(1), 82-96.
  • Kline, R.B. (2005). Principles and practice of structural equation modeling. New York: Guilford Press.
  • Knutson, B., Rick, S., Wimmer, G.E., Prelec, D., & Loewenstein, G. (2007). Neural predictors of purchases. Neuron, 53(1), 147-156.
  • Koenigs, M., & Tranel, D. (2007). Irrational economic decision-making after ventromedial prefrontal damage: evidence from the Ultimatum Game. Journal of Neuroscience, 27(4), 951-956.
  • Korniotis, G.M., and Kumar, A. (2011). Do older investors make better investment decisions?. The Review of Economics and Statistics, 93(1), 244-265.
  • Lai, C.W. (2010). How financial attitudes and practices influence the impulsive buying behavior of college and university students. Social Behavior and Personality: An International Journal, 38(3), 373-380.
  • Loxton, N.J., & Dawe, S. (2001). Alcohol abuse and dysfunctional eating in adolescent girls: The influence of individual differences in sensitivity to reward and punishment. International Journal of Eating Disorders, 29(4), 455-462.
  • Martin, M.M. & Rubin, R.B. (1995). A new measure of cognitive flexibility. Psychological Reports, 76, 623-626.
  • Meade, A. W., & Lautenschlager, G. J. (2004). A comparison of item response theory and confirmatory factor analytic methodologies for establishing measurement equivalence/invariance. Organizational Research Methods, 7(4), 361-388.
  • McNaughton, N., & Corr, P.J. (2004). A two-dimensional neuropsychology of defense: Fear/anxiety and defensive distance. Neuroscience & Biobehavioural Reviews, 28(3), 285-305.
  • Norvilitis, J.M., Merwin, M.M., Osberg, T.M., Roehling, P.V., Young, P., & Kamas, M.M. (2006). Personality factors, money attitudes, financial knowledge, and credit‐card debt in college students 1. Journal of Applied Social Psychology, 36(6), 1395-1413.
  • Özdamar, K. (2002). Paket programlarla istatistiksel veri analizi-1. 4. Baskı. Eskisehir: Kaan Kitabevi.
  • Pardo, Y., Aguilar, R., Molinuevo, B., & Torrubia, R. (2007). Alcohol use as a behavioural sign of disinhibition: Evidence from JA Gray's model of personality. Addictive Behaviours, 32(10), 2398-2403.
  • Pentecost, R., & Andrews, L. (2010). Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure. Journal of Retailing and Consumer Services, 17(1), 43-52.
  • Pickering, A., & Gray, J.A. (2001). Dopamine, appetitive reinforcement, and the neuropsychology of human learning: An individual differences approach. Advances in Individual Differences Research, 113-149.
  • Pirog, S.F., & Roberts, J.A. (2007). Personality and credit card misuse among college students: The mediating role of impulsiveness. Journal of Marketing Theory and Practice, 15(1), 65-77.
  • Ramanathan, S., & Menon, G. (2006). Time-varying effects of chronic hedonic goals on impulsive behaviour. Journal of Marketing Research, 43(4), 628-641.
  • Rana, S., & Tirthani, J. (2012). Effect of education, income and gender on impulsive buying among Indian consumer an empirical study of readymade garment customers. Management, 1(12), 145-146.
  • Rook, D.W. (1987). The buying impulse. Journal of Consumer Research, 14(2), 189-199.
  • Rook, D.W., & Fisher, R.J. (1995). Normative influences on impulsive buying behaviour. Journal of Consumer Research, 22(3), 305-313.
  • Rook, D.W., & Gardner, M.P. (1993). In the mood: Impulse buying’s affective antecedents. Research in Consumer Behaviour, 6(7), 1-28.
  • Rook, D.W., & Hoch, S.J. (1985). Consuming impulses. Advances in Consumer Research, 12, 23-27.
  • Sahin, N., Sahin, N. H., & Heppner, P. P. (1993). Psychometric properties of the problem solving inventory in a group of Turkish university students. Cognitive Therapy and Research, 17(4), 379-396.
  • Shivapour, S.K., Nguyen, C.M., Cole, C.A., & Denburg, N.L. (2012). Effects of age, sex, and neuropsychological performance on financial decision-making. Frontiers in Neuroscience, 6, 82.
  • Silvera, D.H., Lavack, A.M., & Kropp, F. (2008). Impulse buying: the role of affect, social influence, and subjective wellbeing. Journal of Consumer Marketing, 25(1), 23-33.
  • Sisman, S. (2012). Turkish adaptation of behavioural inhibition system/ behavioural activation system scales (BIS/BAS Scales): Validity and reliability studies. Studies in Psychology, 2(2), 1-22.
  • Stern, H. (1962). The significance of impulse buying today. Journal of Marketing, 26(2), 59-62.
  • Unal, S. (2008). İçgüdüsel alışveriş. Ankara: Detay Yayıncılık.
  • T.C. Ticaret Bakanlığı. (2018). Tüketici profili ve bilinç düzeyi araştırma raporu. ticaret.gov.tr/data/5cca9f5c13b8760c08096092/17-12-2018%20tuketici%20 baski.pdf adrsinden edinilmiştir.
  • Thompson, E.R., & Prendergast, G.P. (2015). The influence of trait affect and the five-factor personality model on impulse buying. Personality and Individual Differences, 76, 216-221.
  • Tifferet, S., & Herstein, R. (2012). Gender differences in brand commitment, impulse buying, and hedonic consumption. Journal of Product & Brand Management, 21(3), 176-182.
  • Verplanken, B., & Herabadi, A. (2001). Individual differences in impulse buying tendency: Feeling and no thinking. European Journal of Personality, 15(1_suppl), 71-83.
  • Virvalaite, R., Saladiene, V., & Bagdonaite, R. (2009). Peculiarities of impulsive purchasing in the market of consumer goods. Engineering Economics, 62(2), 101-109.
  • Vohs, K.D., & Faber, R.J. (2007). Spent resources: Self-regulatory resource availability affects impulse buying. Journal of Consumer Research, 33(4), 537-547.
  • Watson, D., Clark, A.L., & Tellegen, A. (1988). Development and validation of brief measures of positive and negative affect: The PANAS Scales. Journal of Personality and Social Psychology, 54, 1063-1070.
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  • Wiener, R.L., Holtje, M., Winter, R.J., Cantone, J.A., Gross, K., & Block-Lieb, S. (2007). Consumer credit card use: The roles of creditor disclosure and anticipated emotion. Journal of Experimental Psychology: Applied, 13(1), 32-46.
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  • Wu, L., Chen, K.W. & Chiu, M.L. (2016). Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users. International Journal of Information Management, 36(3), 284-296.
  • Youn, S., & Faber, R.J. (2002). The dimensional structure of consumer buying impulsivity: measurement and validation. Advances in Consumer Research, 29, 280.

Impulsive Buying Tendecy: The Role of Cognitive Factors, Personality Traits and Affect

Yıl 2022, Cilt: 6 Sayı: 12, 127 - 142, 31.12.2022
https://doi.org/10.31461/ybpd.1170318

Öz

Impulsive buying is considered to be an emotional and unplanned decision-making behaviour. Because this type of purchasing rate has fairly increased in recent years, examining the determinants of impulsive buying is important to understand which intervention programs should be designed. In the current study, it was aimed to develop a model in which impulsive buying tendency is predicted by variables such as personality traits, affect and cognitive factors (problem solving skills and cognitive flexibility). Overall, 300 young adults (198 female and 102 male), took part in the study. The mean age of the participants for the current study was as 21.29 years (SD=2.95). Impulsive buying tendency, personality traits, affect, problem solving skills and cognitive flexibility variables were measured via Consumer Buying Impulsivity Scale (CBI), Behavioural Inhibition/Activation System Scales (BIS/BAS), Positive and Negative Affect Scale (PANAS), Problem Solving Inventory (PSI) and Cognitive Flexibility Scale (CFI), respectively. The results indicated that personality traits in the behavioral activation system (reward system) could be an important determinant of impulsive buying tendency when examined together with other variables. In sum, high reward responsiveness may result in impulsive buying. Furthermore, affective factors (both negative and positive affect) rather than cognitive factors may be a triggering factor for impulsive buying.

Kaynakça

  • Akturan, U. (2009). Identifying gender differences in relation with impulsive buying tendencies: A pilot research concerning university students. Istanbul University Institute of Business Administration-Management Journal, 64, 62-77.
  • Altuğ, O. (2022). Online alişverişte kıtlık pazarlamasi ile dürtüsel satın alma arasındaki ilişki ve alışverişten keyif almanın aracılık rolü. Erciyes Akademi, 36(2), 723-738.
  • Altunkol, F. (2011). The analysis of the relation between cognitive flexibility and perceived stress levels of college students (Unpublished Master’s Thesis). Adana: Çukurova University.
  • Amiri, F., Jasour, J., Shirpour, M., & Alizadeh, T. (2012). Evaluation of effective fashionism involvement factors effects on impulse buying of customers and condition of interrelation between these factors. Journal of Basic and Applied Scientific Research, 2(9), 9413-9419.
  • Badgaiyan, A.J., & Verma, A. (2014). Intrinsic factors affecting impulsive buying behaviour-Evidence from India. Journal of Retailing and Consumer Services, 21(4), 537-549.
  • Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169-191.
  • Brand, M., Fujiwara, E., Borsutzky, S., Kalbe, E., Kessler, J., & Markowitsch, H.J. (2005). Decision-making deficits of korsakoff patients in a new gambling task with explicit rules: Associations with executive functions. Neuropsychology, 19(3), 267-277.
  • Brand, M., Recknor, E. C., Grabenhorst, F., & Bechara, A. (2007). Decisions under ambiguity and decisions under risk: correlations with executive functions and comparisons of two different gambling tasks with implicit and explicit rules. Journal of Clinical and Experimental Neuropsychology, 29(1), 86-99.
  • Browne, M.W., & Cudeck, R. (1993). Alternative ways of assessing model fit. SAGE Focus Editions, 154, 136-136.
  • Buelow, M. T. (2015). Predicting performance on the Columbia Card Task: Effects of personality characteristics, mood, and executive functions. Assessment, 22(2), 178-187.
  • Carver, C.S., & White, T.L. (1994). Behavioural inhibition, behavioural activation, and affective responses to impending reward and punishment: the BIS/BAS scales. Journal of Personality and Social Psychology, 67(2), 319-333.
  • Chavosh, A., Halimi, A.B., Namdar, J., Choshalyc, S.H., & Abbaspour, B. (2011). The contribution of product and consumer characteristics to consumer’s impulse purchasing behaviour in Singapore. In: Proceedings of 2011 International Conference on Social Science and Humanity, 1, 248-252.
  • Coley, A., & Burgess, B. (2003). Gender differences in cognitive and affective impulse buying. Journal of Fashion Marketing and Management: An International Journal, 7(3), 282-295.
  • Corr, P.J. (2004). Reinforcement sensitivity theory and personality. Neuroscience & Biobehavioural Reviews, 28(3), 317-332.
  • Darrat, A.A., Darrat, M.A., & Amyx, D. (2016). How impulse buying influences compulsive buying: The central role of consumer anxiety and escapism. Journal of Retailing and Consumer Services, 31, 103-108.
  • Dawson, S. & Kim, M. (2010). Cues on apparel web sites that trigger impulse purchases. Journal of Fashion Marketing and Management, 14(2), 230-246.
  • Dursun, T., & Yener, D. (2014). An attempt towards the adaptation of impulse buying scales for Turkish consumer in apparel industry. Electronic Journal of Vocational Colleges, 4(1), 22-31.
  • Fenton‐O'Creevy, M., Dibb, S., & Furnham, A. (2018). Antecedents and consequences of chronic impulsive buying: Can impulsive buying be understood as dysfunctional self‐regulation?. Psychology & Marketing, 35(3), 175-188.
  • Fornell, C. & Lacker D.F. (1981). Evaluating structural equations with unobservable variables and measurement error. Journal of marketing Research, 18(1), 39-50.
  • Foroughi, A., Buang, N.A., Senik, Z.C., & Hajmisadeghi, R.S. (2013). Impulse buying behavior and moderating role of gender among Iranian shoppers. Journal of Basic and Applied Scientific Research, 3(4), 760-769.
  • Franken, I.H., Muris, P., & Georgieva, I. (2006). Gray's model of personality and addiction. Addictive Behaviours, 31(3), 399-403.
  • Gencoz, T. (2000). Positive and Negative Affect Schedule: A study of validity and reliability. Turkish Journal of Psychology, 15(46), 19-28.
  • George, D., & Mallery, P. (2003). SPSS for Windows step by step: A simple guide and reference. 11.0 update (4th ed.). Boston: Allyn & Bacon.
  • Girişken, Y. (2015). Kadın ve erkeklerin alışveriş deneyimi sırasındaki tutum ve davranışlarına ilişkin keşfedici bir araştırma. İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi, 53, 123-136.
  • Hausman, A. (2000). A multi-method investigation of consumer motivations in impulse buying behavior. Journal of Consumer Marketing, 17(5), 403-426.
  • Heppner, P.P., & Petersen, C.H. (1982). The development and implications of a personal problem-solving inventory. Journal of Counseling Psychology, 29(1), 66-75.
  • Hu, L.T., & Bentler, P.M. (1998). Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. Psychological Methods, 3, 424-453.
  • Hubert, M., Hubert, M., Florack, A., Linzmajer, M., & Kenning, P. (2013). Neural correlates of impulsive buying tendencies during perception of product packaging. Psychology & Marketing, 30(10), 861-873.
  • Jariah, M., Husniyah, A.R., Laily, P., & Britt, S. (2004). Financial behavior and problems among university students: Need for financial education. Journal of Personal Finance, 3(1), 82-96.
  • Kline, R.B. (2005). Principles and practice of structural equation modeling. New York: Guilford Press.
  • Knutson, B., Rick, S., Wimmer, G.E., Prelec, D., & Loewenstein, G. (2007). Neural predictors of purchases. Neuron, 53(1), 147-156.
  • Koenigs, M., & Tranel, D. (2007). Irrational economic decision-making after ventromedial prefrontal damage: evidence from the Ultimatum Game. Journal of Neuroscience, 27(4), 951-956.
  • Korniotis, G.M., and Kumar, A. (2011). Do older investors make better investment decisions?. The Review of Economics and Statistics, 93(1), 244-265.
  • Lai, C.W. (2010). How financial attitudes and practices influence the impulsive buying behavior of college and university students. Social Behavior and Personality: An International Journal, 38(3), 373-380.
  • Loxton, N.J., & Dawe, S. (2001). Alcohol abuse and dysfunctional eating in adolescent girls: The influence of individual differences in sensitivity to reward and punishment. International Journal of Eating Disorders, 29(4), 455-462.
  • Martin, M.M. & Rubin, R.B. (1995). A new measure of cognitive flexibility. Psychological Reports, 76, 623-626.
  • Meade, A. W., & Lautenschlager, G. J. (2004). A comparison of item response theory and confirmatory factor analytic methodologies for establishing measurement equivalence/invariance. Organizational Research Methods, 7(4), 361-388.
  • McNaughton, N., & Corr, P.J. (2004). A two-dimensional neuropsychology of defense: Fear/anxiety and defensive distance. Neuroscience & Biobehavioural Reviews, 28(3), 285-305.
  • Norvilitis, J.M., Merwin, M.M., Osberg, T.M., Roehling, P.V., Young, P., & Kamas, M.M. (2006). Personality factors, money attitudes, financial knowledge, and credit‐card debt in college students 1. Journal of Applied Social Psychology, 36(6), 1395-1413.
  • Özdamar, K. (2002). Paket programlarla istatistiksel veri analizi-1. 4. Baskı. Eskisehir: Kaan Kitabevi.
  • Pardo, Y., Aguilar, R., Molinuevo, B., & Torrubia, R. (2007). Alcohol use as a behavioural sign of disinhibition: Evidence from JA Gray's model of personality. Addictive Behaviours, 32(10), 2398-2403.
  • Pentecost, R., & Andrews, L. (2010). Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure. Journal of Retailing and Consumer Services, 17(1), 43-52.
  • Pickering, A., & Gray, J.A. (2001). Dopamine, appetitive reinforcement, and the neuropsychology of human learning: An individual differences approach. Advances in Individual Differences Research, 113-149.
  • Pirog, S.F., & Roberts, J.A. (2007). Personality and credit card misuse among college students: The mediating role of impulsiveness. Journal of Marketing Theory and Practice, 15(1), 65-77.
  • Ramanathan, S., & Menon, G. (2006). Time-varying effects of chronic hedonic goals on impulsive behaviour. Journal of Marketing Research, 43(4), 628-641.
  • Rana, S., & Tirthani, J. (2012). Effect of education, income and gender on impulsive buying among Indian consumer an empirical study of readymade garment customers. Management, 1(12), 145-146.
  • Rook, D.W. (1987). The buying impulse. Journal of Consumer Research, 14(2), 189-199.
  • Rook, D.W., & Fisher, R.J. (1995). Normative influences on impulsive buying behaviour. Journal of Consumer Research, 22(3), 305-313.
  • Rook, D.W., & Gardner, M.P. (1993). In the mood: Impulse buying’s affective antecedents. Research in Consumer Behaviour, 6(7), 1-28.
  • Rook, D.W., & Hoch, S.J. (1985). Consuming impulses. Advances in Consumer Research, 12, 23-27.
  • Sahin, N., Sahin, N. H., & Heppner, P. P. (1993). Psychometric properties of the problem solving inventory in a group of Turkish university students. Cognitive Therapy and Research, 17(4), 379-396.
  • Shivapour, S.K., Nguyen, C.M., Cole, C.A., & Denburg, N.L. (2012). Effects of age, sex, and neuropsychological performance on financial decision-making. Frontiers in Neuroscience, 6, 82.
  • Silvera, D.H., Lavack, A.M., & Kropp, F. (2008). Impulse buying: the role of affect, social influence, and subjective wellbeing. Journal of Consumer Marketing, 25(1), 23-33.
  • Sisman, S. (2012). Turkish adaptation of behavioural inhibition system/ behavioural activation system scales (BIS/BAS Scales): Validity and reliability studies. Studies in Psychology, 2(2), 1-22.
  • Stern, H. (1962). The significance of impulse buying today. Journal of Marketing, 26(2), 59-62.
  • Unal, S. (2008). İçgüdüsel alışveriş. Ankara: Detay Yayıncılık.
  • T.C. Ticaret Bakanlığı. (2018). Tüketici profili ve bilinç düzeyi araştırma raporu. ticaret.gov.tr/data/5cca9f5c13b8760c08096092/17-12-2018%20tuketici%20 baski.pdf adrsinden edinilmiştir.
  • Thompson, E.R., & Prendergast, G.P. (2015). The influence of trait affect and the five-factor personality model on impulse buying. Personality and Individual Differences, 76, 216-221.
  • Tifferet, S., & Herstein, R. (2012). Gender differences in brand commitment, impulse buying, and hedonic consumption. Journal of Product & Brand Management, 21(3), 176-182.
  • Verplanken, B., & Herabadi, A. (2001). Individual differences in impulse buying tendency: Feeling and no thinking. European Journal of Personality, 15(1_suppl), 71-83.
  • Virvalaite, R., Saladiene, V., & Bagdonaite, R. (2009). Peculiarities of impulsive purchasing in the market of consumer goods. Engineering Economics, 62(2), 101-109.
  • Vohs, K.D., & Faber, R.J. (2007). Spent resources: Self-regulatory resource availability affects impulse buying. Journal of Consumer Research, 33(4), 537-547.
  • Watson, D., Clark, A.L., & Tellegen, A. (1988). Development and validation of brief measures of positive and negative affect: The PANAS Scales. Journal of Personality and Social Psychology, 54, 1063-1070.
  • Weinberg, P., & Gottwald, W. (1982). Impulsive consumer buying as a result of emotions. Journal of Business Research, 10(1), 43-57.
  • Wiener, R.L., Holtje, M., Winter, R.J., Cantone, J.A., Gross, K., & Block-Lieb, S. (2007). Consumer credit card use: The roles of creditor disclosure and anticipated emotion. Journal of Experimental Psychology: Applied, 13(1), 32-46.
  • Wischnewski, M., Bekkering, H., & Schutter, D.J. (2018). Frontal cortex electrophysiology in reward-and punishment-related feedback processing during advice-guided decision making: An interleaved EEG-DC stimulation study. Cognitive, Affective, & Behavioural Neuroscience, 18(2), 249-262.
  • Wu, L., Chen, K.W. & Chiu, M.L. (2016). Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users. International Journal of Information Management, 36(3), 284-296.
  • Youn, S., & Faber, R.J. (2002). The dimensional structure of consumer buying impulsivity: measurement and validation. Advances in Consumer Research, 29, 280.
Toplam 68 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Psikoloji
Bölüm Cilt:6, Sayı:12 Aralık
Yazarlar

Hatice Kafadar 0000-0002-0802-6550

Selin Yılmaz 0000-0001-9960-1321

Yayımlanma Tarihi 31 Aralık 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 6 Sayı: 12

Kaynak Göster

APA Kafadar, H., & Yılmaz, S. (2022). Impulsive Buying Tendecy: The Role of Cognitive Factors, Personality Traits and Affect. Yaşam Becerileri Psikoloji Dergisi, 6(12), 127-142. https://doi.org/10.31461/ybpd.1170318